Strategic lines

#CloseToOurCustomers

Strategic Plan 2022-2024: “Close to our customers”

Under the Strategic Plan 2022-2024, the group will focus on strengthening its position in all segments, maintaining an efficient distribution model that is adapted to our customers and offers the best experience, and establishing itself as one of the leading banks in the sphere of sustainability. Achieving these goals is only possible with the best team, so CaixaBank also aims to be the preferred financial group to work for. In this way, we will continue to offer attractive returns and competitive remuneration to our shareholders.

The three lines of the Strategic Plan 2022-2024 are as follows:

1. GROWING THE BUSINESS, developing the best value proposition for our customers

Develop ecosystems as a new source of income
Strengthen our leadership in the retail banking market
Be the bank of choice for businesses and companies

2. Operate an EFFICIENT CUSTOMER SERVICE MODEL adapted to customer preferences

Best-in-class customer experience
Continue to drive operational and commercial efficiency
Increased digital sales capacity

3. SUSTAINABILITY – a benchmark in Europe

Assist customers in their energy transition
Lead positive social impact
Promote a culture of responsibility

And these are the enabling factors to carry them out:

ENABLING FACTORS

Technology

Have an efficient, flexible and resilient IT infrastructure

People

Develop our culture in order to improve our organisational capacities and those of our people

View the presentation