Our brand

Our brand is our primary asset and what sets us apart. It conveys our identity, our essence and brings forth a specific way of banking. It also outlines our commitment to the world we live in by evoking a long-standing legacy and linking our past to our future. It bridges emotion with reason.

A different banking model


We are part of a vision that was conceived 120 years ago and that remains relevant throughout the years. At CaixaBank we focus on individuals, while emphasizing trust, innovation and seeking ways to generate a positive impact. Social responsibility is in our DNA. Over a century later, we are still innovating and generating value to our clients, shareholders, employees, the society and the world we live in.

  1. We are a bank with
    120 years of history

  2. Francesc Moragas founds the Caja de Pensiones para la Vejez, which opens its doors to the public in 1905

  3. "Obra Social" social project is integrated into the organisation

  4. First merger with an organisation from outside Catalonia

  5. The founder and general manager of the organisation, Francesc Moragas, dies

  6. Years of difficulties and stagnation due to the Spanish Civil War

  7. The organisation moves strongly into the property market

  8. Period of technological progress and development in the organisation

  9. Computerisation of the organisation begins

  10. Our brand represents what we have been, what we are and what we are going to be

  11. The first bank in Europe to introducereal-time teleprocessing at its branches

  12. Launch of the first credit cards

  13. First ATMs installed

  14. Investment plan in big companies begins

  15. The star designed by the artist Joan Miró becomes the new symbol of the organisation

  16. José Antonio
    Coderch designs
    the new headquarters at Avenida Diagonal in Barcelona

  17. GrupCaixa set up taking in all the subsidies of the group

  18. The Caja de Ahorros y Pensiones de Barcelona is born

  19. First open branch model for personalised service

  20. ”la Caixa” website created on the internet

  21. CaixaHolding
    set up

  22. Today we continue to march into the future

  23. ”la Caixa” launches the “¿Hablamos?” ("Shall we talk?") campaign CaixaForum Barcelona opened

  24. Centenary of the organisation

  25. 2008-2015 A series of mergers strengthen the organisation

    Caixa Girona
    Morgan Stanley
    Banca Cívica
    Banco de Valencia
    Barclays Bank, S.A.U.

  26. CaixaBank set up

  27. The first The first Store, A branch,opens: the new concept in client service

  28. ”la Caixa” becomes the Fundación Bancaria Caixa d’Estalvis i Pensions de Barcelona

  29. ImaginBank launched: the first mobile-only bank for millennials

  30. First inTouch centre opens in Madrid

  31. CaixaBank increases its holding in BPI to 100 % CaixaBankNow launched: the new mobile bank

  32. All in One opens: the one-stop branch

    CaixaBank, first bank in the world with facial recognition at ATMs

  33. Imagin, new digital and lifestyle platform

    Merger by absorption of Bankia

    logo Bankia