Our brand

Our brand is our primary asset and what sets us apart. It conveys our identity, our essence and brings forth a specific way of banking. It also outlines our commitment to the world we live in by evoking a long-standing legacy and linking our past to our future. It bridges emotion with reason.

A different banking model


We are part of a vision that was conceived over 115 years ago and that remains relevant throughout the years. At CaixaBank we focus on individuals, while emphasizing trust, innovation and seeking ways to generate a positive impact. Social responsibility is in our DNA. Over a century later, we are still innovating and generating value to our clients, shareholders, employees, the society and the world we live in.

  1. icon footprint
  2. We are a bank with over
    115 years of history

  3. Francesc Moragas founds the Caja de Pensiones para la Vejez, which opens its doors to the public in 1905

    Imagen 1904
  4. "Obra Social" social project is integrated into the organisation

    Imagen 1918
  5. First merger with an organisation from outside Catalonia

  6. The founder and general manager of the organisation, Francesc Moragas, dies

    Imagen 1935
  7. Years of difficulties and stagnation due to the Spanish Civil War

  8. The organisation moves strongly into the property market

  9. Period of technological progress and development in the organisation

  10. Computerisation of the organisation begins

    Imagen 1962
  11. Our brand represents what we have been, what we are and what we are going to be

  12. The first bank in Europe to introducereal-time teleprocessing at its branches

    Imagen 1969
  13. Launch of the first credit cards

    Imagen 1975
  14. First ATMs installed

  15. Investment plan in big companies begins

  16. The star designed by the artist Joan Miró becomes the new symbol of the organisation

    Imagen 1982
  17. José Antonio
    Coderch designs
    the new headquarters at Avenida Diagonal in Barcelona

    Imagen 1983
  18. GrupCaixa set up taking in all the subsidies of the group

  19. The Caja de Ahorros y Pensiones de Barcelona is born

  20. First open branch model for personalised service

    Imagen 1996
  21. ”la Caixa” website created on the internet

    Imagen 1997
  22. CaixaHolding
    set up

  23. Today we continue to march into the future

  24. ”la Caixa” launches the “¿Hablamos?” ("Shall we talk?") campaign CaixaForum Barcelona opened

    Imagen 2002
  25. Centenary of the organisation

    Imagen 2004
  26. 2008-2015 A series of mergers strengthen the organisation

    Caixa Girona
    Morgan Stanley
    Banca Cívica
    Banco de Valencia
    Barclays Bank, S.A.U.

  27. CaixaBank set up

    Imagen 2011
  28. The first The first Store, A branch,opens: the new concept in client service

    Imagen 2013
  29. ”la Caixa” becomes the Fundación Bancaria Caixa d’Estalvis i Pensions de Barcelona

  30. ImaginBank launched: the first mobile-only bank for millennials

  31. First inTouch centre opens in Madrid

    Imagen 2017
  32. CaixaBank increases its holding in BPI to 100 % Imagen 2018 CaixaBankNow launched: the new mobile bank

    Imagen 2018
  33. All in One opens: the one-stop branch

    Imagen 2019

    CaixaBank, first bank in the world with facial recognition at ATMs

  34. Imagin, new digital and lifestyle platform

    Imagen 2020