Life, our Financial culture plan
We have a consolidated Financial culture plan, designed specifically to include young people and vulnerable groups, and to cover the needs of society as a whole.
In 2020 we adapted the Financial culture plan to the new environment marked by COVID-19 and lockdown. Lots of the in-person activities planned were completed digitally, such as the story telling for children based on La Bici de Lola (Lola's Bike), a story to help learn about saving; the AULA programme training sessions for retail shareholders; a large part of the CaixaBank Volunteering workshops, targeted at young people and groups at risk of social exclusion, or the CaixaBank Future talks to plan for retirement.
In addition, the digital field was strengthened with the launch of the platform “Life”, with a variety of content, and “Mucho por hacer" (A lot to do), a high-impact project in collaboration with the main national media.
Our figures in 2020:
- Speeches and workshops: 1,482 training sessions and 30,017 attendees (online and in person).
- “Mucho por hacer” (A lot to do) digital content: 67 million impressions and 8.3 million views.
Learn about our digital content