Financial culture plan

CaixaBank, committed to promoting financial culture

As a socially responsible bank, CaixaBank is committed to boosting the financial culture of customers, shareholders, and society as a whole.

We offer our financial knowledge to all people through impartial, independent and high-quality information, so that they can make decisions and develop habits that promote wellbeing.

Life, our Financial culture plan

We have a consolidated Financial culture plan, designed specifically to include young people and vulnerable groups, and to cover the needs of society as a whole.

In 2020 we adapted the Financial culture plan to the new environment marked by COVID-19 and lockdown. Lots of the in-person activities planned were completed digitally, such as the story telling for children based on La Bici de Lola (Lola's Bike), a story to help learn about saving; the AULA programme training sessions for retail shareholders; a large part of the CaixaBank Volunteering workshops, targeted at young people and groups at risk of social exclusion, or the CaixaBank Future talks to plan for retirement.  

In addition, the digital field was strengthened with the launch of the platform “Life”, with a variety of content, and “Mucho por hacer" (A lot to do), a high-impact project in collaboration with the main national media. 

Our figures in 2020:

  • Speeches and workshops: 1,482 training sessions and 30,017 attendees (online and in person).
  • “Mucho por hacer” (A lot to do) digital content: 67 million impressions and 8.3 million views.


Learn about our digital content

Programmes and university chairs

Our Financial culture plan develops programmes with a social purpose:

  • Aula programme

    Training on the economy and finances, aimed at CaixaBank retail shareholders. Launched in 2010, this turned us into the first company listed on IBEX-35 to offer training to shareholders.

  • CaixaBank Research

    Where we create and disseminate knowledge through research and economic analysis.

  • CaixaBank Future

    With conferences to help retired customers and those approaching retirement to plan for their financial wellbeing.

  • CaixaBank Volunteering

    With CaixaBank volunteers, we carry out basic finance workshops for adults at risk of exclusion and young students. Since 2013, we have also participated in the EFEC programme .

  • CaixaBank chair on corporate social responsibility

    In collaboration with IESE Business School, we promote responsible practices among businesses in environmental and social fields.

Adherence to programmes

In March 2018, we signed our agreement to adhere to the Financial education stimulus programme , from Funcas, whose objective is to improve the level and quality of financial culture across Spanish society.

We also collaborate with the Financial education plan  promoted by CNMV and the Bank of Spain, through our association with CECA .