In the third Chapter of CaixaBank’s Masterclass series in collaboration with The Banker magazine, Benjamí Puigdevall, CEO of imagin, CaixaBank’s lifestyle platform for young people, discusses how the banking behavior of younger generations has changed during the pandemic.
When imagin was launched as Spain’s first mobile-only bank in 2016, it was specifically designed for the millennial generation as a genuine digital financial experience. Today, the new imagin lifestyle platform launched in 2020 offers primarily an open community with digital content and experiences that provides a disruptive value proposition.
Thanks to its innovative content strategy combined with a wider trend of customers seeking digital services following the outbreak of the Covid-19 pandemic, imagin’s customer base grew by over 500,000 since March to over 3 million users by the end of the year, with over 50% of users connecting with the app over five times per week.
To view the other videos in The Banker Masterclass series “Innovation to fuel recovery”, please visit the links below.
