CaixaBank strengthens its Private Banking division with an expanded vision of wealth management and a new brand: CaixaBank Wealth Management

• The new brand, CaixaBank Wealth Management, aims to highlight CaixaBank’s cross-cutting vision and its positioning as a pioneering and innovative institution in wealth management services

• CaixaBank Wealth Management encompasses all segments, services, and capabilities of CaixaBank’s wealth management value proposition. Under this brand, the subsidiaries CaixaBank Wealth Management Luxembourg and OpenWealth are also encompassed
• The creation of the new brand is another initiative to strengthen the division, which has seen growth in assets under management in Spain (€181.68 billion as of September 2025, +13% compared to September 2024), in advisors (1,142, +4%), and in clients (167,024, +7.3%)

CaixaBank continues to strengthen its commitment to the Private Banking division, one of the main pillars of its 2025–27 Strategic Plan. To this end, the bank has evolved the division under a new name, CaixaBank Wealth Management, which aims to highlight its holistic vision and its positioning as a pioneering and innovative institution in products and services.

The new term, CaixaBank Wealth Management, reflects the bank’s strategic vision of offering a broader service than traditional private banking. This division encompasses all segments, services, and capabilities of CaixaBank’s wealth management value proposition.

In doing so, the bank stays ahead of the competition in a rapidly transforming environment, volatile, with emerging technologies, new players, and changing client needs that demand more sophisticated solutions and comprehensive planning.

Moreover, the new brand represents the natural evolution of CaixaBank in the wealth management sector and is the result of years of commitment to anticipating industry trends, based on three key pillars: the talent of a highly specialized team of advisors with an average experience of over 15 years, the most advanced technology, and the institutional strength provided by being part of the CaixaBank Group.

According to Belén Martín, Head of CaixaBank Wealth Management, “This change reflects our commitment to excellence and innovation, as well as our desire to always go beyond the established, through leadership in new business areas and the ability to offer each client solutions tailored to their wealth management needs, backed by the best team of experts and the most advanced technology.”

New Architecture

The new service architecture better connects the different areas of specialization and organizes all existing brands under the general concept of wealth management, making the structure of the division simpler and easier to understand. This evolution aims to enhance recognition, improve differentiation, and optimize the client experience.

Thus, under the umbrella of the CaixaBank Wealth Management brand, the subsidiaries CaixaBank Wealth Management Luxembourg, the bank’s international division, and OpenWealth, the largest multifamily office in Spain, are also encompassed.

On the other hand, the segments or areas of specialization within CaixaBank Private Banking are reorganized with new names that reflect the international vision of the value proposition and a greater ambition in the scope of the bank’s services:

• Global Wealth: The former Wealth independent advisory service evolves into Global Wealth, a holistic wealth advisory service offering comprehensive and personalized management, with a portfolio of services comparable in breadth and quality to those of a family office.
• Private Wealth: The former Independent Advisory service is consolidated as a proposal for exclusive and independent financial advisory, characterized by highly personalized attention thanks to a limited number of clients per advisor.
• Private Banking: This includes the non-independent advisory business of CaixaBank Wealth Management. This area evolves with a focus on comprehensive and tailored financial planning, guided by expert advisory professionals.

“Managing wealth requires more than knowledge: it demands foresight, experience, and strategic vision to lead in an environment marked by volatility, rapid adoption of new technologies, emerging players, and profound changes in client needs. That’s why we are leaving behind the Private Banking brand and welcoming CaixaBank Wealth Management,” concludes Belén Martín.

CaixaBank Wealth Management, a Strategic Pillar of the Group

The CaixaBank Wealth Management division is positioned as a strategic pillar of the CaixaBank Group, which has set a goal to grow in wealth management through new services and tools.

In the first year of CaixaBank’s 2025–2027 Strategic Plan, CaixaBank Wealth Management has recorded significant growth in assets under management in Spain (€181.68 billion as of the end of September 2025, representing a 13% increase compared to September 2024), as well as in clients (167,024, +7.3%) and advisors (1,142, +4%).

In recent months, the bank has focused on greater personalization of products and services and independent advisory; the implementation of advanced technologies; and a strong commitment to high specialization and the talent of its advisors.

Regarding the personalization of products and services, OpenWealth stands out, CaixaBank’s subsidiary created in 2022 to provide independent wealth consulting services for UHNW (Ultra High Net Worth) clients and family offices. The unit, now established as the largest wealth consultancy for large fortunes and the leading multi-family office service in Spain, manages €9.35 billion in assets under supervision as of September 2025 (+25% compared to September 2024) and serves 57 clients (+14%).

Regarding independent advisory, the bank maintains its clear leadership in Spain with €52.59 billion as of the end of September 2025 (+18% compared to September 2024) and 14,777 clients (+15.3%). Currently, nearly 30% of the total assets of CaixaBank Wealth Management are under independent advisory contracts, a testament to the success of the strategy initiated by the bank in 2018 with the pioneering creation of the Wealth division.

In terms of internationalization, CaixaBank Wealth Management Luxembourg celebrated its fifth anniversary in 2025, reaching €5.33 billion in business volume as of September 2025 (+40% compared to September 2024). By 2027, the division expects to reach €6 billion in business volume. The bank is a pioneer in Luxembourg, where it is the first and only institution to offer exclusively independent advisory services.

Additionally, 2025 marked a major commitment to advanced technologies, seen as the best tool for innovating and personalizing services. This included the implementation of the GPS platform and the Advisory GPS service for all advisors, a new ecosystem that combines the investment management capabilities of BlackRock’s Aladdin Wealth™ technology with the expertise of CaixaBank Wealth Management and CaixaBank’s technological advancements. This creates a more proactive and value-added management and relationship environment. The initiative earned CaixaBank the award for Best Digital Private Banking Institution in Europe by PWM Magazine, part of the Financial Times Group.

Also in 2025, CaixaBank was named Best Private Bank in Spain for the third consecutive year at the Global Private Banking Awards by British magazine Euromoney, which recognizes excellence and best practices in private banking worldwide. CaixaBank Private Banking has received Euromoney’s top national award seven times in the past eleven years.