CaixaBank and imagin launch an innovative ‘Cashback’ programme from its app to reimburse its customers part of the money spent on their purchases

• In pioneering initiative in Spain, the bank will enable its customers, both CaixaBank and imagin, to benefit from customised offers and improve their shopping experience

• The programme already boasts more than one hundred companies which have adhered, including Nike, BP, Tous, Scalpers, Cinesa, Telpark, Sixt or Le Creuset
• By just viewing the offer, this activates automatically and reimburses the customer part of the purchase amount

CaixaBank launches an innovative Cashback programme designed for offer to its customers a more beneficial and satisfactory shopping experience. The project, which is a ground-breaking initiative in Spain, will be gradually launched over the coming weeks and will be available within both the CaixaBank and imagin apps. Users will receive customised offers and will be able to benefit from reimbursements for their purchases paid directly into their account, thus improving their relationship with the bank and encouraging greater customer loyalty.

Specifically, the new Cashback service will allow both CaixaBank and imagin customers to recover part of the amounts they spend on purchases made with any prepaid, debit or credit cards marketed by the bank at any of the companies that have adhered to the programme, as well as benefitting from a wide range of offers and discounts. At present, more than one hundred companies have joined the initiative, including major brands such as a Nike, BP, Tous, Scalpers, Cinesa, Telpark, Sixt and Le Creuset.

With this initiative, CaixaBank reasserts its leadership in the financial sector by offering its customers a service that combines innovation and proximity. Its commitment to digital transformation and excellence in the customer service provided translates into an ongoing improvement in processes, tools and abilities of its workforce, paying special attention to its operational excellence and the quality of service as the main pillars of its value proposal.

How the Cashback works

The platform, which will be integrated with the CaixaBank and imagin apps, has been designed ensuring it is intuitive and accessible, to allow users to easily benefit from the available offers. To activate these, customers will simply have to access the Cashback area within the app and visualise the offer, which will then be automatically activated. When making a purchase with any of these companies and paying by card, customers will receive a reimbursement for a percentage of the amount paid, which will be paid directly into the customer's account within a few days.

Additionally, thanks to its data intelligence engine, the platform will customise the offers based on each customer's profile and consumer habits.

The Cashback service will be available for all users of the CaixaBank and imagin apps as of October. All customers who are interested in the new service can register directly within the app and begin to enjoy the benefits the programme offers.

AI-based conversational agent

CaixaBank, Spain's leader in digital banking with more than 12 million digital customers has just included a conversational agent based on generative AI. This ground-breaking assistant within the Spanish banking sector will help customers in resolving their queries relating to products, comparing different options and receiving tailored recommendations, all within the bank's app. Thanks to this tool, users can have a natural conversation with the agent to obtain detailed information and make informed decisions.

Furthermore, the bank has recently renewed its mobile app with the aim of streamlining and simplifying its users' most frequent operations, incorporating a new access screen, a rearrangement of the home screen into two key sections and improved functionalities such as Bizum or the “Request money” option. These updates are in addition to others that have been implemented in recent months, such as a simplification of the cards section and the addition of a smart search engine in the help section.

Thanks to its digital transformation strategy, CaixaBank has become one of the highest-rated banks in the world for the quality of its digital products and services, and it has received various international acknowledgements. Highlighting, among others, the Best Bank in Europe 2025, awarded in the Technology Awards of The Banker, as well as the Gold European Innovator 2025 by Qorus.