CaixaBank Private Banking receives ‘Most Innovative Business Model' award from Private Banker International

The PBI Global Awards recognize outstanding advances in business and services offered in the private banking sector

• This UK journal acknowledges CaixaBank's ability to create "a proprietary advisory model and an extensive range of multi-channel solutions"

CaixaBank, Spain's leading financial entity, has won the ‘Most Innovative Business Model' award from UK journal Private Banker International at the 23rd PBI Global Awards. This accolade recognizes the ability of CaixaBank's private banking business "to develop a business model based on a rigorous and straightforward advisory methodology which focuses on a client's final objective, supported by a multichannel approach.

In response to the demands of the new financial, economic and regulatory scenario, CaixaBank Private Banking stands out for having designed an innovative advisory model based on establishing a portfolio according to customers' objectives, allowing advisors to ascertain their risk appetite more rigorously.  This methodology, combined with specialist customer attention, guarantees efficient and personalized wealth management.

The extensive range of services offered by the private banking business, as well as its long-term commitment to innovation and new solutions, has put the entity at the forefront of multichannel banking.

The journal has particularly noted the launch of the new Private Banking 2.0 portal, which offers such innovative tools as ‘The Wall', My Adviser' and the 'Auto-Planner'. Customers can interact with their managers online, make video calls, review documents and reports, consult previous conversations held and carry out simulations of different investment transactions and scenarios.

CaixaBank's private banking segment today manages over €42 billion, with an average of €1 million in assets under management, and has over 40,000 customers.

The PBI Global Awards

The Private Banker International's PBI Global Awards have been set up to identify wealth management and private banking leaders and those individuals and organizations that are setting new standards. Best practices which have helped improve private banking and wealth management services are acknowledged.

The PBI Global Awards jury comprises representatives from Private Banker International and independent wealth management specialists. The judging criteria include the ability of institutions to demonstrate a clear and unique strategy to grow their business, regionally or globally; banks that have made the most investment in people and systems to develop their business; banks showing the most innovation in products/services; banks with demonstrably superior client services; and institutions that have strengthened and extended the global reach of their brands.

Private Banker International (PBI) is the leading journal for the global wealth industry. Launched in 1987, it is the longest established international wealth industry title.