Through a new action plan called "Camino a París" (The Way to Paris), the bank sets out to back a range of actions to make disability visible and normal; to identify CaixaBank with the values of each of the athletes; to raise awareness in society, and to introduce each of these top athletes to the public.

From February to July a route has been set up, emulating the route taken by the Special Olympics torch, passing through each of the eleven regions into which the bank has divided all its business in Spain.