CaixaBank and Real Madrid C. F. have signed a sponsorship agreement that establishes CaixaBank as official club sponsor until the end of the 2019-2020 season.
Gonzalo Gortázar, CEO of CaixaBank, and Florentino Pérez, President of Real Madrid C. F., today signed the contract renewal at the Santiago Bernabéu stadium.
CaixaBank will be Real Madrid C. F.’s official sponsor and official club bank, further strengthening its global commitment to professional football.
The agreement includes exclusive sponsorship from the banking sector in Spain and also Portugal, a key market for CaixaBank after it acquired 84.51% of capital in BPI bank on 8 February, thus establishing it as the leading financial operator in these markets.
Furthermore, in line with the sponsorship model harnessed with other clubs, CaixaBank will enjoy a series of benefits, such as exclusive brand rights at Real Madrid C. F. sports facilities, hospitality packages for the bank’s customers and advertising via the club’s various channels of communication.
This agreement also marks culmination of the relationship that “la Caixa” and CaixaBank have historically maintained with Real Madrid C. F., as its key bank for financial operations, as well as partnering in other commercial fields, such as the ticket sales service via CaixaBank ATMs launched in the 2003-2004 season.
CaixaBank, the bank for football teams
For the last 6 years CaixaBank has pursued a strategy aimed at converting itself into the primary bank for football teams. As the new sponsor of Real Madrid C. F., CaixaBank now has agreements with 13 football teams from Spain’s top division and 12 from the second division.
The aim is to capitalise on this new commercial opportunity to drive the bank’s brand recognition, while attracting and retaining customers amid an increasingly competitive environment. Therefore, CaixaBank is harnessing sports sponsorships, mainly in football, to drive business generation by offering customers exclusive experiences and benefits.
Since the programme was launched, CaixaBank has issued 190,000 cards linked to the football clubs that it sponsors, while securing 15,000 direct debited salaries and financing 35,000 season tickets.
