At CaixaBank we are committed to standing as a bank that engages closely with society in all regions within our footprint. Which is why, when it comes to sponsorship, we focus on activities, both globally and locally, that reflect the nature of our brand and the values it represents.
Our sponsorships also work to drive cultural, social and economic progress, in an approach coherent with our founding values based on engaging with society.
Determination and teamwork Our sponsorships are closely associated with the world of sport. This is because we identify with some of the most representative sporting values, such as determination and teamwork.
Making history CaixaBank’s engagement with sport dates back 25 years, when we decided to support Spanish Olympic athletes via the Olympic Sports Association Plan (known as Plan ADO), establishing us as pioneers in sporting sponsorships in the country.
Our DNA Both our sports and institutional sponsorships are representative of and convey the bank’s corporate culture.
CaixaBank has been a mainstay for the Spanish Basketball Federation (FEB), providing backing for Spain’s successful national men’s and women’s basketball teams.
In 2011 CaixaBank launched a strategy aimed at establishing itself as the bank for football clubs across Spain. The bank currently sponsors 17 top division teams and 13 second division teams all over Spanish territory.
We support to the leading running events across the nation, with which we share common values such as determination, the spirit of self-improvement, perseverance and teamwork.
The bank’s engagement with running has resulted in several #runnersCaixaBank teams being set up.
CaixaBank’s sponsorship of the Spanish Paralympic Team is further evidence of our pledge to support diversity and integration in the world of sport. Above all, it represents a promise to support our athletes on the road to achieving their ambitions; a road paved with shared values, such as hard work, dedication and being the best you can be.
INNOVATION AND ECONOMIC AND SOCIAL DEVELOPMENT
We support prestigious educational, economic and cultural institutions, with a view to fostering debate that engages both our executives and customers, in pursuit of excellence to drive the country’s economic and social development.