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The new rules of digital banking. Improving CX with tech, with Mariona Vicens

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The new rules of digital banking. Improving CX with tech, with Mariona Vicens

In the third chapter of CaixaBank’s Masterclass series, Mariona Vicens, corporate director of innovation and digital transformation at CaixaBank, shares her insights about the emerging technologies that are making the biggest impact on financial services.

In today’s banking, one of the technologies with the potential to make the biggest impact is blockchain. An example of this is the we.trade platform, which CaixaBank promotes in collaboration with other banks, and which aims to improve the process for companies in terms of how they manage all the tracking information and processes associated with supply chain.

Other trends that stand out among the emerging technologies applied to the banking sector are artificial intelligence, with automatic learning techniques, and quantum computing, which will change the paradigm on how computing is currently used.

CaixaBank has notable experience in machine learning and cognitive technologies, and began developing technical proof of concepts to test very early on: from launching the Spanish banking sector’s first chatbot powered by machine learning and artificial intelligence, to the application of machine learning to the models used for risk assessment.

The value of emerging technologies in financial services lies in the combination of machine learning and big data and data analytics, and in applying the results to all areas that require modelling, like risk evaluation or corporate intelligence.

 

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