Press release

imagin takes the leap into the metaverse, becoming the first European fintech company in the virtual world

In its firm commitment to disruptive innovation

imagin’s leap into the metaverse will be launched with the virtual version of imaginCafé.

• The platform will offer immersive content and experiences to its user community through imaginLAND, its project in the metaverse.

• imaginLAND will feature a schedule of content linked to culture, creativity, technology and sustainability and will be launched with a concert by Marlon that will be recorded in 360º multi-camera format.

• This initiative further reinforces imagin’s position at the forefront of digital innovation and its commitment to superior user experience


imagin, the digital services and lifestyle platform backed by CaixaBank, will be entering the metaverse in the coming days by way of imaginLAND. The project will enable the platform to launch and run initiatives in the virtual reality universe and will be available to its entire community of users. The initiative will offer immersive experiences through imaginLAND to the more than 3.7 million imagin users, who will be able to enjoy imagin's content in the metaverse. By creating imaginLAND, imagin becomes the first European fintech company with an active presence in the virtual world.

imagin’s leap into the metaverse, one of the platform's key projects for 2022, will be launched with the virtual version of imaginCafé, imagin’s physical space in downtown Barcelona, where users can access content linked to culture, creativity, technology and sustainability. The metaverse version of imaginCafé, modelled in 3D, will be found on virtual platform Decentraland in Forrest Plaza (plot 8.68), one of its busiest districts, and users will be able to enter from their digital devices using a link or QR code.

A concert in the metaverse, the first content from imaginLAND

imaginLAND will mark the launch with a music event by Marlon, one of Spain’s most promising pop groups, who will perform on 8 April in Barcelona.

The event will be recorded in 360° multi-camera format and will be imagin’s first content in the metaverse. Marlon's concert will be available in the virtual version of imaginCafé in imaginLAND from 28 April. The users, through their digital devices, will be able to attend the concert from the metaverse and to live a completely immersive experience in the virtual reality.

The content in imaginLAND will be renewed on a monthly basis and will progress over the coming months as imagin develops new virtual experiences and services.

imaginCafé 3.0

This project is testament that imaginCafé continues to evolve beyond the boundaries of the physical world. The space was launched in 2017 as a place to foster initiatives connected to technology and the creative industries, and since its beginnings all the contents have also been available online. It now goes a step further and will leap into the metaverse to enable users to enjoy the experiences immersively from anywhere.

To further boost the relationship between the physical space and the digital and virtual environments, imaginCafé will feature a corner in its physical space dedicated to the metaverse, where all visitors can enjoy the imaginLAND experience through virtual reality headsets.

In the metaverse as a whole, in addition to the experiential space in Decentraland, imagin also acquired a a virtual plot in the augmented reality platform OVR, in which it has also set up its imaginCafé.

imagin, model for innovation

imaginLAND enables imagin to further strengthen its position at the forefront of digital innovation at commitment to continuously improving the user experience. imagin’s innovative spirit is not only conveyed through the a fully digital service offering, but also from a conceptual standpoint too. It has established itself as a platform that goes beyond its primary role in finance, setting a high standard for digital content aimed at lifestyle more generally.

In addition to its own content offering, imagin continues to commit to incorporating third-party products and technologies through partnerships with other fintech companies and start-ups. Over the past year, imagin has reached agreements to offer its users special experiences and benefits integrated into the app with partners such as Booking, Nike, Airbnb,, TUI and Zalando, among others. Furthermore, imagin has integrated start-up technologies such as Earthly into its platform to help users offset their CO2 emissions, and Bankify, the “Like&Share” social component that encourages imaginers' interaction with the content available in the app, as well as interaction between different community users.

3.7 million imaginers

imagin is a lifestyle platform promoted by CaixaBank that offers digital, financial and non-financial services that help its users, mainly young people under 30, with their daily lives and future projects. It currently has a community of 3.7 million users, a figure that is constantly growing thanks to the wide range of content and services — many of them free to access — and to how easy it is to sign up and associate products, something that, unlike traditional banks, does not necessarily involve registering as a financial customer.

The digital contents of imagin are organised around six major areas: music (imaginMusic), videogames (imaginGames), trends (imaginCafé), technology (imaginShop), sustainability (imaginPlanet) and solidarity (imaginChangers). imagin also offers special experiences and advantages in areas such as travel and urban mobility.

In addition, the imagin application provides a range of financial products to cover the savings and financing needs of young people as they transition into adulthood and start to have their own income and their own lifestyle projects. In that regard, imagin is adhering to the characteristics that have turned it into the leading bank for young people: mobile only banking (the services are provided exclusively through the app, with no branches and no website, which solely fulfils an informative purpose), with no fees for the user and its own simple and clear language, especially suited to directly communicating with young people.

Video imaginLand