Press release

imagin’s Board of Directors appoints Anna Canela as its new CEO

imagin app.

• Anna Canela joined the company in 2016 and, until now, held the position of imagin's Chief Growth and Engagement Officer.


CaixaBank’s Management Committee has approved the appointment of Anna Canela as a director of imagin, and imagin’s Board of Directors has appointed her as CEO.

Until now, Anna Canela had been Chief Growth & Engagement Officer at imagin, a position she held for nearly 5 years. Previously, she was responsible for digital sales and segments at CaixaBank Digital Business, and she was part of the launch of imaginBank in 2016, as well as the team that led its relaunch as a digital platform in 2020 under the imagin brand. imagin’s new CEO holds a degree in Civil Engineering from the Universitat Politecnica de Catalunya (UPC), as well as a Master of Science in Business Administration from the RWTH Aachen University Business School.

Anna Canela takes the reins from Benjamí Puigdevall, who decided to leave the company to pursue personal projects. Puigdevall joined CaixaBank Digital Business in 2001 and was appointed CEO of imagin four years ago, where he has been instrumental in strengthening the digital platform’s leadership since its launch.

About imagin

CaixaBank launched imaginBank in 2016, and it emerged as the first bank in Spain created to allow for the carrying out of all transactions exclusively through a mobile app, with a clear focus on young people.

imagin’s leadership designed a strategy to boost user loyalty through the creation of digital services and content that go beyond its financial services. That strategy was launched in 2020, when imaginBank, which had a customer base of more than 2.6 million at its inception, was transformed into what is now imagin: a digital financial services and lifestyle platform. Since then, imagin has continued to grow year after year by double digits to reach the 4.2 million users that make up the imaginers' community today, and has consolidated its position in Spain as a benchmark in the neobank sector.