CaixaBank, committed to promoting the financial culture
As part of our socially responsible banking model, at CaixaBank we are committed to promoting the financial culture of our customers, our shareholders and society as a whole.
Our commitment calls on us to promote financial knowledge by providing impartial, independent and high-quality information to contribute to people's well-being.
CaixaBank's Financial Culture Plan
In 2019, CaixaBank consolidated its Financial Culture Plan, taking special care to include young people, vulnerable groups and the other needs of society in general.
In 2019, the online content corresponding to CaixaBank's Financial Culture Plan was viewed more than 12 million times and more than 10,700 individuals participated in classroom training activities.
It included a wide range of actions, including:
- Online actions:
- Content dedicated to personal finance at CaixaBank.es.
- List of financial culture on CaixaBank's YouTube channel.
- Social media content under the slogan “Finances for followers” (#finanzasxrafollowers) with the participation of influencers on Twitter, Instagram and Facebook.
- "Everyday economy" audio series on iVoox, iTunes and Spotify.
- Face-to-face events:
- Classroom courses for retail shareholders: 14 courses and more than 800 participants.
- Events in branches Store: 1,900 attendees at 62 “Lola's Bike”, storytelling sessions, which taught attendees how to save.
- CaixaBank Future workshops on retirement planning: 308 sessions and more than 6,400 attendees.
- Workshops for people with learning disabilities, imparted by "la Caixa" volunteers: 128 workshops and 1,600 attendees.
The Financial Culture Plan includes programmes that CaixaBank has been involved in for years as part of its commitment to society:
- AULA programme imparting training on economy and finances, aimed at CaixaBank's retail shareholders. It was launched in 2010, making CaixaBank the first IBEX-listed company to offer training to its shareholders.
- CaixaBank Research, whose mission is to create and promote knowledge via research and economic analysis.
- CaixaBankFuturo, with conferences aimed mainly at retired customers or customers near retirement age, to help them plan for their future.
- CaixaBank's Corporate Social Responsibility lectureship in collaboration with IESE Business School, the objective of which is to improve the level and quality of financial culture in Spanish society.
- AgroBank lectureship, created by CaixaBank and the University of Lleida with a view to promoting the transfer of scientific and technical knowledge between academia and professionals in the sector.
Furthermore, in March 2018 CaixaBank signed up to the Funcas financial education stimulus programme, the objective of which is to improve the level and quality of financial culture in Spanish society.
As part of its CECA, CaixaBank collaborated in the Financial Education Plan, promoted by the Spanish securities market regulator (CNMV) and the Bank of Spain.
Basic finance workshops delivered by “la Caixa” volunteers
In addition, the "la Caixa" Volunteers Association imparts basic finance workshops delivered by current and former employees of the CaixaBank Group.
- Basic finances for adults: 316 workshops, with more than 4,600 attendees and the involvement of 274 volunteers.
- Basic finances for young students in their final year of compulsory secondary education. 348 workshops, attended by more than 2,200 individuals across 5 Autonomous Communities (Aragon, Castile and Leon, Castile-La Mancha, Madrid and Murcia).
- Basic finances for people with learning disabilities: 128 workshops with more than 1,600 attendees.
Since 2013, CaixaBank has also participated in the EFEC programme (Financial Education in Catalan Schools) aimed at students in the final year of compulsory secondary education.